The Aspen

Branding & Art Direction

The Aspen was developed as a consignment boutique created to support The Well—a place for women to find support, community and walk toward freedom with one another. It was envisioned to be a place that would build community for those who come in. To help foster this, the clothing surrounded a central seating area that was used as a place for people to sit, chat, and sip a cup of complimentary coffee or tea. The room was also designed to be easily rearranged to accommodate for events or other community opportunities.

Photography: Canary Grey, Overgaard
Styling: MaeMae & Co.